- A laugh riot
- CEO profile: Henry Ketcham
- CEO profile: Jürgen Schreiber
- CEO profile: Jim Shaw
- CEO Profile: John Beck
- CEO profile: Lino Saputo
- CEO Profile: Nancy Southern
- CEO Profile: Paul Reynolds
- CEO Profile: Terry Leon
- Chatelaine -New Year Resolutions
- Chatelaine health briefs
- Chatelaine: defuse your temper
- Chatelaine: exercise rut
- Chatelaine: farmer’s market
- Chatelaine: serenity on route
- Chatelaine: Walk off 10 pounds
- Clippy, I hardly knew thee
- Crocs lose footing
- dandyhorse – bike summit
- dandyhorse- door prize
- dandyhorse- Marvel
- dandyhorse- Rockers who Roll
- Diamond industry
- Divorce planning
- Entourage: accountant
- Entourage: clothier
- Entourage: doctor
- Entourage: financial advisor
- Entourage: lawyer
- Entreprenuer of the year: Ven Coté
- Family File – Divorce
- Family file: can we retire?
- Family file: cancer
- Family file: ditch the suburbs
- Family file: first home
- Family file: how big a slice?
- Family file: newlyweds
- Family file: religion
- Family file: self-employed
- Family file: too much, too soon?
- FP column – philanthropy
- A Good Night’s Sleep
- Bikes for Tykes
- Boomer philanthropy
- Corporate philanthropy day
- Detecting Fraud
- Doing well and good; Entrepreneurs and art gallery owners make charity their business
- Donations down
- First responders heed Haiti’s call
- Fraud and the Banyan Tree
- Freedom from Four Eyes
- Girl Impact
- give a day to help fight AIDS
- mental health and addiction
- the silent issue
- FP column: Entourage
- FP column: portfolio repair
- FP Mag – Job Shadow – Chef
- Fp500: Booms, busts and aggro
- How to stand out
- Impunity in Canada
- Job Shadow- chalk artist
- Laid off?
- Money from nothin’
- Money from nothin’
- Sex in the newsroom
- Social Enterprise
- Spraypaint scripture
- The colour of money
- The Colour of Money
- The refinance itch
- To you, I’m fluff
- When you hear layoff rumours…
The 5 rules of real-time engagement
Join us for a live video chat with ScribbleLive CEO Michael De Monte, as he discusses the five rules of real-time engagement, and explains how brands can use content to tell stories that serve their audience.
Michael De MonteChief Executive Officer at ScribbleLiveby Belinda AlznerMichael De Monte started in the new media business in 1983 just before Apple revolutionized the world of publishing with the introduction of the Apple Macintosh. He remembered buying his first 128K Mac (that’s kilobytes by the way, not megabytes) and thinking – this will change everything.Since that day Michael has been a part of every major publishing revolution. The end of typesetting with digital page layouts, CD-ROM’s as the new medium for big data, desktop video and the studio in your lap, the internet and the dawn of community, and today the age of social.In 2008 while working at the largest media company in Canada and overseeing over a dozen Content Management Systems, Michael witnessed barriers that impeded the newsroom and content creators, and envisioned a product that would encourage real-time collaborative storytelling. That year, he, and cofounder, Jonathan Keebler, started ScribbleLive.A thought-leader in the digital media industry, Michael is a frequent speaker on many topics including content marketing, real-time storytelling, and the second screen. Michael has spoken at several popular events including OTT Con, The Inbound Marketing Summit, CMO Exchange, and DX3.
About five years ago, we started to see an onslaught of social media, and a changing idea of storytelling. The idea of needing a full article to tell a story was starting to break down a little bit. People were starting to consume things in pieces--a photo here, a block of text there.
The Story Arc
Every narrative begins with an initial activity and flurry of information followed by a valley where insight and perspective is generated. It is in the valleys that we see audience engagement in the form of social commenting, insights and opinions—and a collaborative narrative begins to emerge.
Brands who devote time and effort to the iteration of content will create the most compelling stories; authoritative, relevant, engaging content will be the differentiating factor between weak and strong brand narratives.
You need to understand the personas of your audience and how they relate to your brand narrative so you can deliver the right content, to the right audience, in the right place, at the right timeby Belinda Alzner on Oct 29, 2013 at 3:02 PM
Audience engagement is dependent on the brand. Before developing a brand narrative, you need to understand your audience’s persona – Who do you need to reach, and why? Where is real-time engagement most important? How can you educate them?
GE’s comms team is a great example of a business that makes room for creative execution around the ideation of content. They understand the inquisitive, intelligent persona of their audience which allows them to create unique, different content, and use it to tell a story about their brands.by Belinda Alzner on Oct 29, 2013 at 3:02 PM
Pope Benedict vs. Pope Francis
Over the past decade, technology has changed the way audiences consume and interact with media. For example, in the picture on top, eight years ago when Pope Benedict was elected only one audience member had a mobile device in hand.
However, during the election of Pope Francis in 2013 (the bottom image) the entire audience was filled with glowing mobile screens. The reality today is that audiences are using their devices to publish and work with content, and contribute and collaborate in the building of narratives.by Belinda Alzner on Oct 29, 2013 at 3:02 PM
The way consumers communicate is changing the way we go to market, and how fast we go to market. As communicators, our job is to differentiate and rise above the noise. Quality, value-adding content allows us to rise above that noise. Moreover, it is vital we understand the persona of our audience. How, where and why do they consume content? What do they find valuable, and what do they most want to engage with?
Directing your content to your audience’s persona will lead you to true engagement, allowing customers to spend more time on your site further building credibility.
Credible content creates the opportunity to then syndicate and monetize content (i.e. Scribble Market)
Whether you’re creating, curating or syndicating content, make sure your content is interesting; make it exciting and different because this is what will engage your audience.
Rich content encourages audience engagement: We are strong believers in the power of rich content, so much that we’ve partnered with Getty Images to provide clients with the best creative and editorial imagery to curate a rich, engaging visual narrative.by Belinda Alzner on Oct 29, 2013 at 3:02 PM
Quality content producers are orchestrators. And by that, I mean they provide a platform for audiences to engage, and lead and guide audiences through a narrative as they immerse themselves into it
Build a community and immerse them in the conversation – participative audiences are more engaged and interested, and therefore more valuable to you and to spreading your story.
Leverage the power of the integration of social and combine technology and content marketing tools to bring your communities togetherby Belinda Alzner on Oct 29, 2013 at 3:02 PM
ScribbleLive is always quite involved with telling Apple's story during launches. During the 5S launch, we broke records for the number of people concurrently watching content provided using our platform.We recently announced record breaking user engagement of the live coverage of the recent Apple product launch. For tech media, an Apple event is one of the biggest news days of the year. During the event, we partnered with leading tech media companies CNET and Fast Company to reach Apple’s highly engaged audience. Following the progression of the story arc, these media companies were able to create and curate content during the event and provide real-time continuous coverage, from beginning to end.
As you can imagine, Apple’s audience is equipped with the newest technology and platforms to engage in social communities. Technology enabled one million concurrent tech-savvy watchers to engage in the event narrative and tune in for the product announcements over the course of two hours.
The coverage was syndicated on our platform by CNET and Fast Company, yielding significant user engagement. This showcases the power of in-demand, real-time content. In fact, the average viewer stayed on the page/ScribbleLive feed for 22 minutes and the real-time coverage was picked up by nearly 20 media outlets in North and South America, Asia and Europe. At it’s peak, we saw almost 1,000,000 concurrent viewers.
CNET and Fast Company partnered with us because it allowed them to cover the event in a way that appealed to their unique audience; the continuous news feed was a way for them to differentiate themselves from competitors. Users were fully engaged with the Apple event coverage – the product announcement saw a total of 120 million user engagement minutes over the two hour period.
During the Apple event CNET and Fast Company took different approaches to creating and curating content to create a single, continuous news feed. They were able to control the way they told the story, analyzing and recalibrating as the narrative progressed.by Belinda Alzner on Oct 29, 2013 at 3:02 PM
CNET and FastCompany used ScribbleLive because it gave them ability to connect with their respective audiences and connect with other brands around the world using our Scribble Market. They were able to amplify the message that they had, as well as their respective brands.
The marathon bombings was something that started as a normal sporting event. Then the bombs went off, and everything changed.There was so much information coming out in a matter of minutes and Boston.com journalists did a fantastic job of reaching out to social, verifying, and updating in real time. As the story progressed over the course of a few days, the story changed -- from a sporting event to a manhunt, to a shootout, to a capture.
Michael: I'm sure everyone has heard the idea that brands are becoming media companies. Whether they know it or not, brands are already in the real-time space--they're on social media and they're trying to be proactive and reactive to the conversations going on online.
What I would say to a brand: Start small and work on the things that are exceptionally obvious to this medium.
Brands go to events, they sponsor events, etc. When an event is taking place, there's a lot of content being produced. But often, all of that great content isn't being captured. Events are a great opportunity to capture this content and present it on your website and add context to it.