Everything

All the time

3rd & 7 37yd

The new Google/Twitter partnership is an attempt to bring content outside of the platform (and push readers to publishers) #ONA15

by dana lacey via twitter 9/24/2015 5:03:50 PM
What distribution platforms should media invest in? Goal should be to try as many as possible while simplifying that process #ONA15

by dana lacey via twitter 9/24/2015 5:08:07 PM
Legacy brands should focus on reinventing both their product and the perception of their product #ONA15

by dana lacey via twitter 9/24/2015 5:11:29 PM
Google knows more about a publisher's advertising profile that the publisher does. So when will you give them more data? #ona15

by dana lacey via twitter 9/24/2015 5:13:14 PM
"But privacy!", Google et all always say. Emily Bell causes BS #ONA15

by dana lacey via twitter 9/24/2015 5:13:52 PM
Google promises it won't become a publisher, probably #ona15

by dana lacey via twitter 9/24/2015 5:19:38 PM
Apple or Facebook might do it though #ona15

by dana lacey via twitter 9/24/2015 5:20:30 PM
How bout that secret algorithm? You can't see it, or ask about it, but you can complain about the results #ona15

by dana lacey via twitter 9/24/2015 5:23:52 PM
The day after that incredible story of public importance you wrote #ona15 http://pbs.twimg.com/media/CPsAd5tUkAAQWqN.jpg

by dana lacey via twitter 9/24/2015 6:13:02 PM
The onus is on you to prove your stories have an impact beyond page views #ONA15

by dana lacey via twitter 9/24/2015 6:13:42 PM
It’s no longer OK for newsrooms to just hire digital natives. They need data natives, social natives, mobile natives. #ONA15plan

by Greg Emerson via twitter retweeted by danalacey 9/24/2015 8:40:47 PM
.@yan0 is right: our graphics specialists' precious time is too often wasted on routine stuff. Chart-making tools are the answer. #ona15

by martinstabe via twitter retweeted by danalacey 9/24/2015 8:42:43 PM
Quick sketch of @richardgingras during the #ONA15 keynote with @emilybell http://pbs.twimg.com/media/CPr3BfUUcAAJoHE.jpg

by pwats via twitter retweeted by danalacey 9/24/2015 8:43:15 PM
Traffic data does not tell you about your content. It tells you how your audience responded to it. #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 8:46:49 PM
Journos: don't forgot to define what "this story did well" means. Consider platform, time of day/week, etc #ona15 #ona15plan

by dana lacey via twitter 9/24/2015 8:47:57 PM
Newsday keeps a "did well" jar. Anytime someone says it, they need to back it up. #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 8:49:15 PM
Get specific with traffic trends over time; here's a "traffic grid" that Newsday uses #ONA15 #ona15plan http://pbs.twimg.com/media/CPslRxMUcAEuq2R.jpg

by dana lacey via twitter 9/24/2015 8:53:52 PM
#stealthisgrid to learn how your audience habits change throughout the week #ONA15 #ona15plan http://pbs.twimg.com/media/CPslgRHVEAAygGS.jpg

by dana lacey via twitter 9/24/2015 8:54:52 PM
The WSJ democratized data: it built a tool that combines data from Omniture, Chartbeat, social, video and more. #ONA15 #ONA15Plan

by dana lacey via twitter 9/24/2015 9:00:13 PM
WSJ story traffic; 1st spike is when they remembered to add "Pope" to SEO. 2nd: home page promo #ONA15 #ona15plan http://pbs.twimg.com/media/CPsnXE0VEAA8jsE.jpg

by dana lacey via twitter 9/24/2015 9:02:56 PM
WSJ uses LINE to reach new Asian audiences. push alerts and home page posts has driven hundreds of thousands of PVs #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 9:06:55 PM
WSJ is not just using message apps to drive traffic: it's research into evolving ways different communities communicate #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 9:08:39 PM
WSJ has some cool Snapchat stuff planned for 2016 election #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 9:09:22 PM
Newsday used Record It to gif an interactive graphic, which helped drive traffic to their story. Here it is: youtube.com/watch?v=U39Lww… #ONA15

by dana lacey via twitter 9/24/2015 9:16:44 PM
Newsday gives hat tip to Nuzzle, which shows you articles that your network is sharing. #ONA15 #ona15plan

by dana lacey via twitter 9/24/2015 9:18:31 PM
#ONA15 is useful for remembering all the apps I've hastily deleted to make room for photos

by dana lacey via twitter 9/24/2015 9:18:58 PM
I'm cheating since I'm not in #newsrevenue , but @KevinLoker wrote a v good report on how to make $ via events americanpressinstitute.org/publications/r… #ona15

by Millie via twitter retweeted by danalacey 9/25/2015 12:15:09 AM
tl;dr #ONA15security @andymboyle "Encrypt everything, always, forever and ever." #ONA15

by alisonschary via twitter retweeted by danalacey 9/25/2015 12:22:25 AM
Awesome quote from an awesome study by the equally awesome @cbpetre . #ona15 #ona15impact http://pbs.twimg.com/media/CPtVdEtUcAAXVrW.jpg

by Niki Doyle via twitter retweeted by danalacey 9/25/2015 12:26:24 AM
This paragraph is exactly the problem with online ad fraud. Absurd standard. bloomberg.com/features/2015-… http://pbs.twimg.com/media/CPtW7Q0W8AA7w9l.jpg

by jason_kint via twitter retweeted by danalacey 9/25/2015 12:33:48 AM
Let's do a split screen with Pope Francis addressing the UN and Boehner holding a presser because yolo.

by Ryan Teague Beckwith via twitter retweeted by danalacey 9/25/2015 2:50:44 PM
There are naked accountants in the pool at #ONA15 . Nobody knows how to handle this situation.

by Mandy Jenkins via twitter retweeted by danalacey 9/25/2015 2:51:37 PM
Whaddya fishin for? "Sharks" ift.tt/1NRhKXB http://pbs.twimg.com/media/CPwgWJ2WUAAPHpn.jpg

by dana lacey via twitter 9/25/2015 3:10:48 PM
Twitter may not be largest traffic driver, but plays catalyst to spread content to other platforms (Reddit, FB, blogs) #ONA15 #ona15data

by dana lacey via twitter 9/26/2015 5:23:57 PM
Median lifespan of an article is 2.6 days (90% of its traffic). When Facebook is top referrer, that lifespan lengthens. #ona15data

by JuliaThompson via twitter retweeted by danalacey 9/26/2015 5:26:17 PM
50% of tags are only used once #missingthepoint #ona15 #ona15data

by dana lacey via twitter 9/26/2015 5:30:47 PM
Anyone seen a product that can track Facebook referral traffic by interaction (like vs comment vs share)? #ona15

by dana lacey via twitter 9/26/2015 5:52:15 PM
Build a team that looks like the audience you want to reach #ONA15 #ONA15diversity

by dana lacey via twitter 9/26/2015 6:41:45 PM
Geography matters: Reimagining newsroom layout can create better collaboration #ONA15 #ONA15diversity

by dana lacey via twitter 9/26/2015 6:44:47 PM
The resume application process is broken. Cultivate diverse experience on your team. Skills can be taught. #ONA15 #ONA15diversity

by dana lacey via twitter 9/26/2015 6:51:11 PM
Hackathons force people who've never worked together to collaborate, discover shared problems and eat snacks #ONA15 #ONA15diversity

by dana lacey via twitter 9/26/2015 6:58:15 PM
At Time Inc we use Slack to collaborate on cross-brand projects, thro big group channels and smaller side channels. #ona15diversity #ONA15

by dana lacey via twitter 9/26/2015 7:01:29 PM
Probably goes without saying but it also helps to get to know your co-workers #ONA15 #ONA15diversity http://pbs.twimg.com/media/CP2fM4aUYAIAggB.jpg

by dana lacey via twitter 9/26/2015 7:03:31 PM
Podcast Empire Afterparty: launched by a group of journo friends from different brands. Took off. Sold to Spotify. #ONA15diversity #ONA15

by dana lacey via twitter 9/26/2015 7:09:52 PM
Diversity is monetizeable: see Bevel, a product that targets black podcast audiences #ONA15 #ONA15diversity http://pbs.twimg.com/media/CP2h4PIUsAAsQE9.jpg

by dana lacey via twitter 9/26/2015 7:15:11 PM