Everything
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The day after that incredible story of public importance you wrote #ona15 http://pbs.twimg.com/media/CPsAd5tUkAAQWqN.jpg
by dana lacey via twitter 9/24/2015 6:13:02 PM -
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It’s no longer OK for newsrooms to just hire digital natives. They need data natives, social natives, mobile natives. #ONA15plan
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Quick sketch of @richardgingras during the #ONA15 keynote with @emilybell http://pbs.twimg.com/media/CPr3BfUUcAAJoHE.jpg
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Traffic data does not tell you about your content. It tells you how your audience responded to it. #ONA15 #ona15planby dana lacey via twitter 9/24/2015 8:46:49 PM
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Journos: don't forgot to define what "this story did well" means. Consider platform, time of day/week, etc #ona15 #ona15planby dana lacey via twitter 9/24/2015 8:47:57 PM
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Newsday keeps a "did well" jar. Anytime someone says it, they need to back it up. #ONA15 #ona15planby dana lacey via twitter 9/24/2015 8:49:15 PM
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Get specific with traffic trends over time; here's a "traffic grid" that Newsday uses #ONA15 #ona15plan http://pbs.twimg.com/media/CPslRxMUcAEuq2R.jpg
by dana lacey via twitter 9/24/2015 8:53:52 PM -
#stealthisgrid to learn how your audience habits change throughout the week #ONA15 #ona15plan http://pbs.twimg.com/media/CPslgRHVEAAygGS.jpg
by dana lacey via twitter 9/24/2015 8:54:52 PM -
The WSJ democratized data: it built a tool that combines data from Omniture, Chartbeat, social, video and more. #ONA15 #ONA15Planby dana lacey via twitter 9/24/2015 9:00:13 PM
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WSJ story traffic; 1st spike is when they remembered to add "Pope" to SEO. 2nd: home page promo #ONA15 #ona15plan http://pbs.twimg.com/media/CPsnXE0VEAA8jsE.jpg
by dana lacey via twitter 9/24/2015 9:02:56 PM -
WSJ uses LINE to reach new Asian audiences. push alerts and home page posts has driven hundreds of thousands of PVs #ONA15 #ona15planby dana lacey via twitter 9/24/2015 9:06:55 PM
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WSJ is not just using message apps to drive traffic: it's research into evolving ways different communities communicate #ONA15 #ona15planby dana lacey via twitter 9/24/2015 9:08:39 PM
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WSJ has some cool Snapchat stuff planned for 2016 election #ONA15 #ona15planby dana lacey via twitter 9/24/2015 9:09:22 PM
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Newsday used Record It to gif an interactive graphic, which helped drive traffic to their story. Here it is: youtube.com/watch?v=U39Lww… #ONA15by dana lacey via twitter 9/24/2015 9:16:44 PM
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Newsday gives hat tip to Nuzzle, which shows you articles that your network is sharing. #ONA15 #ona15planby dana lacey via twitter 9/24/2015 9:18:31 PM
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I'm cheating since I'm not in #newsrevenue , but @KevinLoker wrote a v good report on how to make $ via events americanpressinstitute.org/publications/r… #ona15
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Awesome quote from an awesome study by the equally awesome @cbpetre . #ona15 #ona15impact http://pbs.twimg.com/media/CPtVdEtUcAAXVrW.jpg
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This paragraph is exactly the problem with online ad fraud. Absurd standard. bloomberg.com/features/2015-… http://pbs.twimg.com/media/CPtW7Q0W8AA7w9l.jpg
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Whaddya fishin for? "Sharks" ift.tt/1NRhKXB http://pbs.twimg.com/media/CPwgWJ2WUAAPHpn.jpg
by dana lacey via twitter 9/25/2015 3:10:48 PM -
Twitter may not be largest traffic driver, but plays catalyst to spread content to other platforms (Reddit, FB, blogs) #ONA15 #ona15databy dana lacey via twitter 9/26/2015 5:23:57 PM
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Median lifespan of an article is 2.6 days (90% of its traffic). When Facebook is top referrer, that lifespan lengthens. #ona15data
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by dana lacey via twitter 9/26/2015 5:30:47 PM
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Build a team that looks like the audience you want to reach #ONA15 #ONA15diversityby dana lacey via twitter 9/26/2015 6:41:45 PM
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Geography matters: Reimagining newsroom layout can create better collaboration #ONA15 #ONA15diversityby dana lacey via twitter 9/26/2015 6:44:47 PM
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The resume application process is broken. Cultivate diverse experience on your team. Skills can be taught. #ONA15 #ONA15diversityby dana lacey via twitter 9/26/2015 6:51:11 PM
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Hackathons force people who've never worked together to collaborate, discover shared problems and eat snacks #ONA15 #ONA15diversityby dana lacey via twitter 9/26/2015 6:58:15 PM
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At Time Inc we use Slack to collaborate on cross-brand projects, thro big group channels and smaller side channels. #ona15diversity #ONA15by dana lacey via twitter 9/26/2015 7:01:29 PM
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Probably goes without saying but it also helps to get to know your co-workers #ONA15 #ONA15diversity http://pbs.twimg.com/media/CP2fM4aUYAIAggB.jpg
by dana lacey via twitter 9/26/2015 7:03:31 PM -
Podcast Empire Afterparty: launched by a group of journo friends from different brands. Took off. Sold to Spotify. #ONA15diversity #ONA15by dana lacey via twitter 9/26/2015 7:09:52 PM
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Diversity is monetizeable: see Bevel, a product that targets black podcast audiences #ONA15 #ONA15diversity http://pbs.twimg.com/media/CP2h4PIUsAAsQE9.jpg
by dana lacey via twitter 9/26/2015 7:15:11 PM